Loan Maker Gold Mortgage Marketing System

"What Does It Take To Increase
Your Loan Pipeline by 300% In Just 30 Days?"
Obviously it takes hard work, determination and persistence. We all know that. But even the best loan officers, actually, especially the best loan officers, use tools to work smarter on increasing and maintaining their production volume. And now you can too!

Dear Friend,

Are you tired of working long hours without seeing many results? You entered this profession because you wanted to help people, but you also knew that you could make LOTS of money at the same time!

But where is all that money now?

You see, we were all brought up thinking that those who work the hardest and longest make the most money. But that isn't reality. Just look around your office. The most successful loan officers don't necessarily work "hard", although some do if they choose to. You often see the successful originators going out golfing, attending a variety of luncheon and dinners, and taking lots of vacation.

How can this be? Because they discovered a long time ago that it isn't the loan officer that works the hardest that gets the biggest commission check. It's the one that works the smartest.

Successful loan officers almost always have great systems that they use to run their businesses. These "systems" contain a variety of marketing, prospecting and administrative tools that allow them to MAKE MORE MONEY IN LESS TIME.

Ok, so you now know that you need a system. But have you checked the prices on some of these sytems? They are in the $250 to $1997 price range. Ouch!

Granted, these systems are top of the line. They will definitely help you succeed if you follow them.

But here is the catch-22 problem that you now face: how can you financially afford to spend a couple grand on a system to improve you business when your business is currently struggling?

Let me put it another way. Ideally, yes, you would love to purchase a brand new Porshe (ie. expensive marketing system by the famous mortgage experts). Right now however, you just can't afford it. But you still need a car (a system) to get you to and from work. So what do you do?

You buy my product, and here is why. The Loan Maker Gold System is like the Honda Accord of mortgage marketing systems. It's NOT flashy and high-powered like a Porshe. You won't get pretty graphics and it won't be delivered at your door with a big red bow on it.

The Loan Maker Gold System isn't the Porshe, but it will help drive you to the Porshe.

You see, my product is filled with tools and ideas that will help you generate more loans, and keep the loans that you have in process from falling out. You will find more loans, and you will close more loans.

And best of all, it's just $59! Fifty nine bucks. That's just a drop in the bucket on what you will be spending this coming year trying to generate more loans. And that $59 is even tax deductible, so you will be spending even less on it.

Having a system in place
is the KEY to becoming
a successful loan officer.

So what exactly is the Loan Maker Gold Marketing System? Here is what your $59 investment will be providing you:

The Loan Maker Gold Marketing System
is composed of four modules:

1. The first module deals with marketing strategies used to find more leads and prospects.

2. The second module deals with systems used to make the loan process more efficient and thereby allowing you to get more done in less time.
3. The third module focuses on marketing to a huge and fast growing niche - poor credit borrowers.
4. And the fourth module focuses on developing a friend/consultant business image (and how the year's worth of marketing letters can help you increase referrals and strengthen customer loyalty
PLUS, you will get a TON of Bonuses thrown in to round out your marketing skills and education.

I have gone into specific detail below on what exactly each module consists of. I'll tell you right now, this description is long and I would suggest printing it out and reading it when you have an extra 10 minutes.

I made it so long because I wanted you to know exactly what you are buying.

Thank you in advance for taking the time to investigate this opportunity. And like I said before, the specifics are below.

Here is what is on module 1:

1. The Database Marketing System for Mortgage Pros

2. The Purchase Contact System

3. The Refinance Contact System

4. Business Card Marketing for Originators

See below for details of the items:

Database Marketing for Mortgage Pros

In the guide you will learn:

How often to contact the members of your database via direct mail, phone calls, email and personal visits to produce maximum results.

How top professional get 75-90% of their business without having to buy radio and tv commercial spots, telemarket to strangers, go door to door, placing expensive classified and display advertising, or relying on Realtors and builders.

The importance of “connections” to boost your sales.

Where to find hundreds and hundreds of people that you know to add to your database.

The efficiency of a “daily email mailing” and how to get your database members to join.

Why sometimes just saying hi is more effective than a solicitation for business.

The methods of collecting “orphan” files.

Why a postcard can double or triple your response rate.

How to get your database customers to help you write your monthly newsletter.

Selling to someone you know is always easier than selling to a stranger. I am not saying that you should never prospect for new business because you should. However, your database is your most valuable asset (a goldmine), and the foundation of your business should be built around it.

I hope that you leave here with a slightly different view of your database. This guide is based around two simple concepts that the top mortgage professionals practice in their businesses:

1. Build a large database as quickly as you can. And,

2. Market it to it effectively and consistently to attain sales success.

As a bonus, I have also included:

The 500 Referral Campaign: this campaign was developed to increase your database by as much as 500 new referrals by leveraging your top 100 current database members. I have included the letter to the database member, letter to possible referral, the top 100 referral form, and a tip sheet on how to generate the biggest response.

The Customer Service Improvement Survey Campaign: this campaign accomplishes several goals simultaneously including gathering feedback from your database on ways to improve, asking is they are in need of financing assistance, asking for referrals in a non-threatening way, and gathering testimonials to be used in future ads, informational packages, personal brochures, etc. I have included the letter to database member, follow up thank you letter, customer service improvement letter, sample of testimonial sheet, and a tip sheet on how to get the highest response rate. I have personally seen this campaign get a response rate of close to 35% which resulted in 14 closed loans!

Additional Letters

End of Year Letter

Independence Day Letter

Tax Time Letter

Email Request Letter

Eliminating PMI Letter

Converting a Fixed Rate to Adjustable Rate Letter

Converting a Adjustable Rate to Fixed Rate Letter

The Purchase Contact System

The Purchase Contact System contains:

an effective Post Closing Survey (that measures customer satisfaction and asks for referrals)
a useful Customer Profile Form (it ensures that you record all the important information before taking the application)
a handy In-process Loan Summary Form (instead of wasting time searching through out the entire file looking for info, use this form that records all relevant facts on one single page)
and 21 pre-written, customizable letters that start before the application is taken and go as far as one year after closing. These letters include:

Application Confirmation Letter
Post Application Letter
Post Application Letter-Buyer Agent
Loan Status Letter
Loan Status Letter-Buyer Agent
Loan Status Letter-Listing Agent
PreApproval Letter
PreApproval Letter-Buyer Agent
PreApproval Letter-Listing Agent
Closing Confirmation Letter
Closing Confirmation Letter-Buyer Agent
Closing Confirmation Letter-Listing Agent
Post Close Letter
Post Close Letter-Buyer Agent
Post Close Letter-Listing Agent
One Month After Close Letter
Post Application Referrer Thank You Letter
Post Close Referrer Thank You Letter
One Year After Close Letter
One Year After Close Letter-Buyer Agent
One Year After Close Letter-Listing Agent

Your time is incredibly valuable, especially now. Only the mortgage professionals that are out there finding new business will survive. This Purchase Contact System will save you hours and hours of time. This will give you more time to find business, and less time trying to come up with letters.

The best part is that these letters can be used over and over again, year after year.

The Refinance Contact System

My Refinance Contact System contains:

an effective Post Closing Survey (that measures customer satisfaction and asks for referrals)
a useful Customer Profile Form (it ensures that you record all the important information before taking the application)
a handy In-process Loan Summary Form (instead of wasting time searching throught the entire file looking for info, use this form that records all relevant facts on one single page)
and 10 pre-written, customizable letters that start before the application is taken and go as far as one year after closing. These letters include:

Application Confirmation Letter
Post Application Letter
Loan Status Letter
PreApproval Letter
Closing Confirmation Letter
Post Close Letter
One Month After Close Letter
Post Application Referrer Thank You Letter
Post Close Referrer Thank You Letter
One Year After Close Letter

All of the letters are fully customizable and ready to use with mail merge features. I have also included a tip sheet on how to use Microsoft Word's mail merge tool to save you tons of time.

Business Card Marketing for Mortgage Pros

In this guide, I will give you 25 techniques on how to close more loans using one of the most underrated forms of advertising: the business card.

Most business cards sit untouched somewhere on our desks. And when they are given out to potential prospects or current customers, they get thrown away nine times out of ten.

This guide contains will show you:

how to add so much value to your business card that your customer wouldn’t dare throw it away
how to make your business card stand apart from all the others
ways to have others give away your business card for you
tell you where to place your cards for maximum exposure
how to use the “fish bowl” technique to find professionals to offer your services to

What are past customers saying about the Loan Maker Gold Marketing System:

"Outstanding product. Blazing fast commumications. Will do biz with again!!!!!!"
-Keith K. Memphis, TN

"A ton of information. I am sure it will generate an extra 3-5 loans this month. Thanks"
-Sheryl R. Savanah, GA

"Wow ! So much more information than I expected, Thank you!"
-Marvin S. Saranac, MI

"Excellent product! Highly Recommended! Worth Every Penny!"
-Kevin S. Lake Placid, NY

Here is what is on module 2:

Rent vs Own Analysis Program: This fully functioning program allows you to provide your potential buyer with 15 different financing options! All these options are based off of their current rent payments, and are designed to show them that THEY CAN AFFORD TO PURCHASE A HOME. Simply put in some basic numbers, and the formulas calculate all final values FOR YOU AUTOMATICALLY! This program breaks down all costs to the penny. This is a perfect visual for the buyer that needs to SEE how they can afford to purchase a home.

Rate and Term Refinance Analysis Program: This program allows you to show potential customers how much money they can save by refinancing their current mortgage. It gives them 5 different financing scenarios to choose from. Not only does it show them how much money they will save on a monthly basis, but it also shows them how much money they will create if they invest those savings. It is truly an eye opener when a customer can visually see that they can become wealthy BY REFINANCING WITH YOU. This program is also customizable and all the calculations are performed for you AUTOMATICALLY. So you can put those calculators away!

Open House Success Flyer: This flyer generates business! Why would a loan officer need an open house flyer you might ask? Simple. Because real estate agents and FSBO's love them! You see, real estate agents and sellers are most concerned about presenting the features and benefits of the property. Giving a buyer an accurate idea about what financing options can get them to purchase the home is not their strong point. And they know it. Now here is where you show up with these great open house flyers. Not only does it describe the features about the home (number of bedrooms, square footage, type of basement, etc), but it also provides them with 4 different financing options using 5, 10, 15 and 20 percent down payment scenarios. Trust me when I say that they will truly appreciate this information. Especially FSBOs who are only going to sell 1-3 homes in their entire lifetime. And this is why I have included an open house flyer.

Customer Profile: This forms allows you to quickly capture all the vital information about your client as you speak to them. This info can then be inputted into your databases and spreadsheet.

In-Process Summary Form: This convenient form allows you to keep all vital details about the loan on one page. I generally keep this on the front of the loan folder and it definitely saves time otherwise spent searching through the entire file.

Daily Objectives: This form keeps me focused throughout the day. It is a form that list all top tasks for the day, as well as keeping you up to date with in process files, files to turn in, and potential files for the future.

Conversation Log: How often do we forget what exactly a customer told us? This form which is kept with the file allows you to jot down quick notes when having contact with the customer. You will know exactly when you spoke to them and what was said. No more confusion or straining to remember!

Title Request and Appraisal Request Forms: These forms ensure that you are sending the title an appraisal companies all the necessary information. These are quick to fill out and easy to fax over.

Title/Appraisal Log: Can't remember when you sent that title request over? This log is a convenient way to keep track of when title and appraisal requests were order and through which company. No need to go searching for the file.

Utilities List: This helpful list is given to customers that have just purchased a home. It is a list of important phone numbers needed by any new homeowner (electric company, phone company, gas, trash removal, newspaper, cable, etc). Your customer will appreciate the thoughtfulness.

Fax Coversheet: In this business, we send many faxes throughout the day. Make sure that yours looks professional and efficient. This fax accomplishes both, as well as asking for business with each fax sent.

Mail Merge Tip Sheet: Using MS Word's mail merge feature will saves you thousands of hours. I have added this tip sheet because it will make all these forms and documents much more effective and quick to use. Why manually add someone's name and address when you can type it once, and then merge it into the rest of the documents when needed.

This module was designed to generate new business and to make your current in loan processing more efficient. The less time you spend on your current pipeline, the more time you have to create new loans. There are many ways you can use the documents to increase your commission checks.

The Rate and Term Refinance Analysis, Rent vs Own Analysis and Open House Success flyer can be used in countless ways. They can be used with new buyers, old customers, real estate agents, For Sale By Owners, and more. Because you own it in digital format, you can email them, print and mail, fax, etc.

Here is what is on module 3:

Marketing To Poor Credit Borrowers

There are two ways to make big money as a mortgage professional.

You either:

1. Close a lot of loans, or

2. You make more money per loan.

I do have items for sale that specialize in finding more loans and providing systems to handle an increase in loan volume.

And in order to make more money per loan, you are going to need to specialize. You have to find a smaller niche to market your services to.

One of the hungriest niches at the moment are prospects that have poor credit!

I can hear your groans already. “Yes, but those loans are more complicated to close.” This is true, but with anything that seems difficult at first, the more experience you gain the easier it becomes.

And remember the benefits of working with credit challenged prospects:

· They are very eager for someone to help them

· They are more likely to see you as the consultant/expert

· They are less likely to shop you around (like Rate shoppers)

· You can charge more and therefore make more in commissions

I don’t know about you, but I would rather close five credit challenging loans and get $5000 in commissions than close 15-20 regular loans and make that same $5000.

Niche marketing is becoming very popular for this very reason.

I know it doesn’t seem logical to get more business by focusing on a smaller number of prospects. However, when that smaller number of people are targeted (as in a niche), your marketing efforts will be much more efficient.

It is the difference between using a shotgun and a scoped rifle. Shotgun marketing rarely works.

So what is being offered in this module:

1. Credit Repair Secrets: This guide (almost 300 pages long) contains tip after tip on how to reduce and eliminate bad credit. It contains form letters to send to the credit bureaus so that your prospects can remove and dispute items on their credit reports that don’t belong to them. I called this the “carrot” to the marketing to poor credit customer strategy. This guide is what you are going to give out to your prospects. There is a law in psychology called “the law of reciprocal.” Meaning, if you give something to a prospect, they feel obligated to give you something back. This guide will be the center of your marketing efforts.

2. 25 Ways To Find Credit Challenged Customers: This guide will show you 25 different methods to located individuals inside your niche. Depending on your personality and style, you can choose as many strategies that you believe will be effective for you. Many people will pick two or three methods, but I have given you 25 to choose from.

3. Stop The Money Leak: This guide will help you educate the prospects that you find on how to save more of the money they earn. This additional monthly savings can then be used to pay off existing debt, create a needed emergency fund, and start investing for the future. This guide is packed full of ideas and tips to finding the money leaks in your prospects budget and stopping them.

4. Achieving Excellence in Sales: This guide was written by a successful salesman and contains a lot of useful advice on how to improve your sales skills.

Here is what is in module 4:

Something is occurring in the mortgage industry (and for that matter all sales industries) that is becoming a concern to me. Actually, there are two things:

1. The negative perception of salespeople from prospects and customers

2. The growing lack of loyalty from current and former customers

Now, these two challenges have always existed to some extent. It is one of the reasons why being a successful loan officer can be so tough, but also why originators can compensated financially so well.

It just seems to me that lately it has gotten drastically worse. I am not sure if it is because of the explosion of new loan officers (therefore people who normally shouldn’t be originating are in the position to do so – poorly – and giving originators in general a bad image) or if its because of all the technology (even if you have committed to working with a prospect, within 5 minutes of getting online, they can have a list of 20-30 other loan officers to turn to if they wanted to).

Whatever the reason, it is changing the way this industry is running.

How can you give 100% of your time and effort to all of your clients when you keep getting burned when they turn around and close with some other mortgage company down the street?

Dealing with rejection is one thing, but having to deal with someone being inappropriately rude just because you are a “salesperson” is a totally different matter.

You are a professional, and deserve to be treated as such.

SO WHAT CAN YOU DO?

Here is what I suggest, and it is going to go against the grain of what many others in this industry think.

You need to develop the friend/consultant image with your customers.

What do I mean by “friend/consultant”? You need to shed some of the professional armor that you walk around in, and let your customers see the “real” you. You need to get them to see you as a friend, not as a loan officer.

I know, I know. It sounds strange, but it works. And here is why:

Right now, think about your best friend in the world (someone you aren’t living with). You probably have known him or her for years. They have seen you at your best and worst, and vice versa. You look forward to spending time with them, and hearing about their lives. You know that he or she isn’t perfect, but you trust them because you know them so well.

Ok, got that image in your mind? Now, imagine that your best friend became a car salesman. Now, you probably have preconceived thoughts of what a car salesman is like, but because this is your best friend, you look past that. You know him and trust him. You know that he won’t try to screw you over just to make a few extra dollars on a car. And so you buy a car from him. And everything goes smoothly.

After all of that, would you even consider buying a car from anyone else?

And being that he is your friend and you want nothing better than to see him succeed in his career, would you send any business his way? Would you be able to persuade some to at least call him up?

Of course you would. And your referral would be golden because you wouldn’t say, “Oh, you are looking to buy a car? Here is the number to a car salesman that I did business with last year. He’s pretty good.”

You would say, “Oh, you are looking to buy a car? Well, here’s the number to my friend, Bob. He is a car salesman at ABC Dealership. I have known him for years, and actually, I bought a car from him lat year. Everything went perfectly. Just tell him that your Jim sent you.”

Building the friend/consultant image is powerful because it creates such strong loyalty from your customers. If you can get them to see you as a friend first, consultant second, you will have that customer’s loyalty forever.

And not only that, like you can see in the above example, they will be your biggest cheerleaders. The referral will already see you in a positive light (heck, you’re a friend of Jim’s) and will make that transaction go much smoother and less likely to fall out.

With all this being said, please understand that this process doesn’t happen overnight. It takes time, patience and persistence.

But the reward for creating the friend/consultant image is lifelong customers who will do their best to send you business.

So here is how my product can you help:

The biggest challenge in creating the friend/consultant image is coming up with a way to seem more real to your customers, a way for them to see your personal side.

It is no problem writing them a letter about what interest rates are and how refinancing can help them in achieving some of their financial objectives (and you will still do these things).

But writing a personal letter is harder. Letting your guard down a bit and knowing what to talk about isn’t easy.

My product, 12 Month Letter Personal Letter Marketing for Loan Officers takes most of the hard work out.

Each of these personal monthly letters took me between 45 minutes to an hour to create. That alone will save you 9-12 hours! All you are going to have to do is customize the contact information, and personalize it to your needs (if you want, or you can leave it as is).

I have also included a Mail Merge Tip Sheet to show you exactly how to use the Mail Merge feature in Microsoft Word to automatically insert you customers contact info in each letter (saving you several hours of doing it manually).

Each month has its own letter, with its own goal and theme.

Here are some things the letters will present:

- The New Year’s Resolution Letter talks about the importance of goal setting. I have also provided you with a Resolution Worksheet to send to your customers that will help them go through the process of resolution writing and accomplishing (as a side note, in the letter you recommend that they review the Resolution Worksheet each morning and night to get its full benefit – your contact info will be on it and seen by them twice a day).

- The Valentine’s Letter talks about the origins on Valentine’s Day (the story of how Valentine’s Day came about is interesting, and this was included because I wanted the customer to share the story – and who they heard it from – to their friends, family and co-workers).

- The Annual Referral Drive Letter is the most business-oriented of the twelve letters and has the potential to bring in immediate new leads. Along with the letter, I have included the Annual Referral Drive Form (an easy and convenient way for your customers to list their referrals) and the follow-up letter that you will send to the person who was referred. The Annual Referral Drive Letter and its components alone make this product such a great deal at its price.

- And 9 more months of letters

Also, I have included a Contact Response Form and a Campaign Tracking Spreadsheet.

The Contact Response Form is a helpful tool to keep track of who responded, when did they respond, which letter they are responding to, how did they contact you, and what were the topics talked about whey they contacted you (with a large response mailing, you will want one place to keep track of the specifics of each response).

The Campaign Tracking Spreadsheet allows you to compare the results of your monthly letters campaigns against each other. It allows you to see not only which campaigns gave you the best response, but what were the costs involved in getting those responses.

So in summary, this module includes the 12 Month Letter Personal Letter Marketing for Loan Officers:

- 12 powerful letters to help you build the friend/consultant image with your customers

- 12 readme files that explain my tips on how to get the best response in each letter

- The Annual Referral Drive Form and referral follow-up letter

- The Resolution Worksheet

- The Contact Response Form

- The Campaign Tracking Spreadsheet

- The Mail Merge Tip Sheet

With all the lifetime benefits of establishing the friend/consultant image with your customers, and the hours in front of a computer screen that you are saving in creating a year’s worth of marketing, I urge you to consider purchasing this product.

LAST MINUTE BONUSES ADDED!

Bonus #1: How To Create the Ultimate Business In Only One Hour Per Week ($17 value)

This e-guide consists of two sections: The 12 areas of focus to transform your business, and the 2 traits of people who go from Zero to $100 Million.

Bonus #2: The Buy Impulse ($17 value)

This eguide focuses on 26 mind control techniques that get more customers to spend more money more frequently.

Bonus #3: Seven Hidden Psychological Secrets to Maximum Sales ($17 value)

This eguide talks about seven little-known psychological triggers that get customers to say "Yes" and do business with you.

Bonus #4: Inside the Minds of Winners ($17 value)

This eguide consists of 9 in-depth interviews with winners and goes into detail with how they "manage their minds."

Bonus #5: Million Dollar Emails ($17 value)

Inside this ebook is your chance to meticulously study some of the best email messages on the planet. Find out what makes them work and how you can use the same formulas for your own messages.

Bonus #6: Marketing Miracle ($17 value)

This eguide consists of the underlying master principle EVERY business owner MUST know in order to create powerful money-making advertising.

That's over $100 JUST IN BONUSES!

Once I received confirmation of your payment, your package will be sent out to you via USPS Priority Mail. You will receive a confirmation email that will provide you with shipping information.

So what's the price of this power packed system?

Only ~~$99~~ $59 (a full $40 discount !!)

Buy Now For Just $59!

(The link above allows you to pay with PayPal, credit and debit cards, safely and securely.)

P.S. I can't guarantee how long I will keep it at this price. So if you are interested, please order today.

salesking2006 (c) Copyright 2006
Loan Maker Gold Mortgage Marketing System is an effective yet affordable marketing system for loan officers, originators, and brokers.